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Business Coaching

Business coaching for entrepreneurs and business managers.

Business Coaching


What is business coaching?

Business coaching is one-to-one coaching with business managers and owners. The coaching is focused on the success of the business and is likely to include a mixture of short and long term objectives.

It is lonely at the top, especially for an owner-manager. Issues such as your own growth and development, working relationships with your
management team or specific business challenges can be highly confidential.

However, these matters are also important enough to merit the rare opportunity to discuss them, think out loud and receive constructive feedback. As an objective outsider a coach is free to question the manager on major issues, obtain valid data and address specific issues.



What does business coaching cover?

Owners might employ business coaches at any stage of the business growth curve, including:
- start-up and business planning
- learning to delegate
- building a team structure
- managing challenging relationships
- introducing management and financial processes
- developing a marketing plan
- business turnaround​


What distinguishes a business coach?

In order to be effective, a business coach must be able to combine a wide range of business skills with the ability to understand and fit in with the culture of a business. It is likely that a successful business coach will have had personal experience of starting a business or working in a SME, and will be able to support the coaching with personal anecdotes and past experience.

A business coach working with businesses will support the management, expand and stretch their horizons, and provide an independent, confidential sounding board.

©2022 by Austin Sultana

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